Something you'd love to exist

Writing three to five bullets now gives you something real to start from.

• It can be very small. Pick one bite sized piece of what someone would actually do, not the whole product.
• Describe what you want to have happen: who opens it, what they see first, and what they leave with.
• If you do not know what should happen, describe the problem you want solved instead. That is just as good a place to start.
• Your first result may come back generic, or not quite what you pictured. That is normal, and adding detail and trying again is how it usually goes.