If you go the mobile app route, ship small and often

Review often gets easier as you get reps. Here are some tips to help get you through a first release and on to a regular cadence.

• Launch on one platform first, so you only have one review process to learn. Pick the one your users are on and that you can test on your own phone.
• Submit a simple version early instead of a complete one later. Small releases clear review more easily and surface problems sooner.
• Submit regularly. Reviewers see an account with a track record, and you stay current with rules that change often.
• Use TestFlight on iOS, or Play's internal testing track on Android. Both let real users try it before you are public.